Your data on Google and how it makes Google services more useful
Knowing a little bit about you can help make Google products better, both for you and for others. By understanding your preferences we can ensure that we give you the search results that you’re looking for, and by analyzing the search logs of millions of users in aggregate, we can continually improve our search algorithm, develop new features, keep our systems secure and even predict the next flu outbreak.
When it comes to the way that we look after your data on Google, our approach is based on transparency, control and security.
Google have five privacy principles that describe how we approach privacy and user information across all of Google products:
1. Use information to provide our users with valuable products and services.
2. Develop products that reflect strong privacy standards and practices.
3. Make the collection of personal information transparent.
4. Give users meaningful choices to protect their privacy.
5. Be a responsible steward of the information we hold.
Google’s Privacy Principles